
Spiritual Plants is building the permission structure that brings them in.
The Spiritual Plants brand bible documents the identity, packaging, product architecture, voice, and visual system behind Holy Water and the full portfolio. It is the fastest way to understand what has already been built.
Open the Brand BibleFour short films that carry the product, the tone, and the reason this reaches people traditional cannabis marketing never touches.
The Holy Water commercial
Sixty seconds that explain the whole company: spring water, plant science, and a ritual people already understand. This is the film we lead with in every room.
Introducing Spiritual Plants
Holy Water — All Four Religions
Feel Much Better
Holy Water Liquid Sacrament™ is our hero platform: low-dose, tasteless cannabinoid beverages designed for people who want a familiar entry into plant medicine — not a traditional cannabis experience.
Millions of adults are becoming curious about cannabis while remaining uncomfortable with dispensaries, smoking, high potency, and traditional cannabis culture. Spiritual Plants is built for that consumer.
Still Water — 3mg THC / 3mg CBD. Sparkling Water — 3mg THC / 3mg CBD. Beverage Enhancer — 28 servings, designed to turn a familiar drink into a measured ritual.
Exceptional spring water. Precisely measured. Tasteless.
The social can — built for hospitality, hotels, spas, restaurants.
Flavorless drops that turn any familiar drink into a measured ritual.

The evening ritual — wind-down, sleep, surrender.
Topical ritual product — applied, not consumed.
The shared ritual — designed for gathering.

Same architecture, different delivery — and the Cultural Four extends the flavorless enhancer into specific traditions and communities.
Cannabis consumption is normalizing. Low-dose beverages are moving into social occasions and mainstream retail conversations. Alcohol and beverage infrastructure is beginning to intersect with cannabinoids while consumers look for alternatives to traditional alcohol and high-potency cannabis.
Craig Rose creates categories, cultural permission, and consumer narratives. Guy Rocourt brings 30+ years of cannabis formulation, manufacturing, regulated-market, and fundraising experience. Brandon Stewart brings consumer-products commercialization, distribution strategy, partnerships, and team building.
Craig has spent his career creating cultural permission where none existed — turning ideas into movements, audiences, and categories. He builds the signal that makes a new consumer feel invited in.
30+ years in cannabis formulation, manufacturing, licensed operations, and fundraising. Guy protects product integrity, dosing consistency, and compliance across every channel we enter.
Co-founder and CEO of Revelry Supply (Watsonville, CA), where he built a manufacturing and distribution business across smell-proof gear and travel accessories, a skate components division, and Revelry Herb Co. in licensed California cannabis — including an exclusive distribution partnership with HERBL. Brandon brings consumer-brand commercialization, partnerships, distribution, commerce, and operating discipline. Beyond Holy Water, he is actively working a licensing play to bring Spiritual Plants brands into dispensaries in California and New Jersey.
Proposed role: President & CEO — building and running Spiritual Plants alongside David, Craig, Guy, and Sean. Appointment, compensation, scope, and authority require final agreement and definitive documents.
Our advantage is not potency. It is trust: low-dose onboarding, premium product integrity, culturally fluent brands, hospitality, community, and a familiar beverage format that gives new consumers a safer-feeling doorway into the category.
The model is intentionally asset-light: hemp beverage channels where legally permitted, regulated cannabis partnerships where required, contract manufacturing, licensing, strategic distribution, and international opportunities including Canada.
Holy Water is the hero, but Spiritual Plants owns a family of faith- and culture-fluent brands and their domains — Christian CBD, Jew Weed, Mormon Meds, Latter Day Leaf, The Saints, Ascension, Pure Joy, D.E.O.S.A., The Devil's Lettuce — each speaking to a community traditional cannabis marketing cannot reach.
Hemp-derived beverage moves through mainstream and DTC channels where legally permitted. In parallel, Brandon is developing a licensing play to place Spiritual Plants brands into licensed dispensaries in California and New Jersey — capacity and shelf without owning plants or licenses.
Craig's campaigns are earned-media machines. The current one — a 40 days / 40 nights revival in Asheville with billboards, press, and a public conversation about hemp policy — is designed to create national attention around plant medicine and the people the category has ignored, with our brands present as sponsors rather than advertisers.
Spiritual Plants is designed to reach adults who have historically stayed outside cannabis because of culture, stigma, dosage, format, or fear. Beverage, hospitality, wellness, and mainstream consumer channels create a path to serve that audience.
The product platform, brand architecture, leadership, formulation relationships, and operating roadmap are in place. New capital is intended to fund inventory, beverage production, distribution expansion, consumer acquisition, strategic hiring, and the next phase of market proof.
The Hollow Bone Initiative is the nonprofit layer connected to the platform — the mechanism through which the brands support access, education, and the communities plant medicine came from. It is part of why culturally rooted audiences trust us to speak to them at all.
It needs a trusted doorway for everyone who has been standing outside. Spiritual Plants is building that doorway through Holy Water Liquid Sacrament™ and a broader platform designed around ritual, wellness, culture, and consumer trust.
Liquid Death proved water can be mythology. Holy Water is the other half of that joke told seriously — the same irreverence, pointed at ritual instead of death. We have built a full cinematic pitch for them, and we want this partnership on the table.
View the Liquid Death pitchWe are raising growth capital to commercialize a platform that is already built. Round size, structure, and terms are in the investor portal and we will walk them through them live — the deployment is straightforward.
Beverage runs at scale — cans, enhancer, packaging, freight.
Broker and distributor relationships, retail placement, licensing into regulated doors.
DTC engine, sampling, and conversion behind the cultural campaigns.
Commercial leadership and operations to support multi-channel volume.
Presented by The Post Oak Group. Private investor presentation — not linked from the public site.
Full thesis, product architecture, capital plan, projections, and team detail live in the private investor portal.
spiritualplants.co/holywater-investor